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Your REALTOR Marketing Plan By Barrett Niehus http://www.4mysales.com The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. Why You Need A Marketing Plan To Achieve Ultimate Success Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure. The key elements of a successful marketing plan are to: 1. What's The Difference Between Marketing And Advertising? Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. What Marketing Can Do For You I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive. Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. What Market Research will tell you What can you learn from having conducting effective market research? Know your customers Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it to target your marketing and fine tune your product or service. Who are your existing customers and where do they live? Who are your potential customers and where do they live? Know your competition Market Research will help you measure your service compared to others. What Is Marketing? To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person. Of course marketing also encompasses these functions though, hopefully not as in the stereotypes that are in so many minds but marketing is about a great deal more than just selling or advertising. What Is eMarketing? - A New Discipline Is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet based). What I've Learned About Internet Marketing From Watching TV (#1) There are principles of marketing, and there are marketing strategies. The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used. What every unsuccesful marketer do wrong! "What every unsuccesful marketer/online business creator do wrong!": Nr.1 Almost every unsuccesful marketer Join programs like Crazy. Why ? Because they believe what the owners say. What Does Your Logo Color Say About Your Business? And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts.

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