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Plastic Cards: Membership and Loyalty Cards

A fast growing segment of the plastic card industry is comprised of membership and loyalty cards. These plastic cards offer membership benefits to customers with additional incentives. They also provide the card holder with special discounts, rewards and privileges that encourages repeated use and also attracts new customers.

Key-Card combinations (combos) are always popular. These plastic cards are very effective in attaching your brand and message to wallets, pocketbooks and key chains.
Membership Cards and loyalty cards generally consist of a standard magnetic stripe and/or barcode. They are also available on a post card backing so that you can get your customer's name and address included. In addition, you can keep track of purchases and maintain a relationship through direct mail and opt-in, permission-based email.

Membership and loyalty cards are manufactured with durable plastic Teslin and are laminated on both sides. These plastic cards are digitally printed. Digital printing produces high quality graphics (photograph quality). Cards can also be customized with personalization, names, account numbers, addresses and more. Graphic designers can assist in creating a card that will be effective with existing and new valued customers.

These plastic cards can be manufactured with up to 6 colors, front and back. In addition, many plastic cards are popularly used in wallet, key tag or combination formats and can be personalized with bar codes and other data.

Plastic membership and loyalty cards are frequently manufactured with a variety of laminates. Glass, matte or gloss can be used, with a gloss signature panel area. Mag stripes are also available. These cards are popular with libraries, associations, book stores, fundraising groups, blood banks, schools, gyms and clubs of all types.

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