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Ten great ideas for publicity

1. Launch your business. A launch party doesn’t have to be extravagant, but it will need to be creative. Send out an invitation to local media. Invite someone prominent/famous.

2. Sponsor an event. Depending on what your product or service is. School fetes are always looking for sponsors and in return you should get some free coverage in their newsletter and be able to put up a banner or poster on the day. Send out a press release before and after to local media. School fetes usually get local coverage.
3. Invest in and prepare a media kit and send it out en masse. Again think creatively. Prepare your website media room. This is a great place to keep all your media releases, backgrounders, company profile and photographs.

4. Invent a new product/service and announce it to the world.

5. Write an article once a month for your trade or industry magazine.

6. Enter an award and win it.

7. Donate an amount of money, either a lump sum, or from each sale of your product or service and send out a press release.

8. Get signage for your company cars and the car you drive around in.

9. Keep a good record of all upcoming anniversaries of events or people to make sure you can piggyback off the event. For example Breast Cancer in October, sponsor a pink bubbly cocktail party and donate the proceeds.

10. Have a PR coaching session and brainstorm ten more ideas.

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